Case Studies
Build Trust With The Power of Story
Hard-sell tactics don’t work. You have to connect with your buyer on an emotional level. The best way to do that? Storytelling.
A case study (or customer success story) is a uniquely powerful way to showcase your products and services.
Stories cause the release of organic brain chemicals that affect how we think. How we feel. And how we act.
A testimonial is great. But a well-written case study makes your message easier to remember.
At the same time, it proves how you’re delivering on your promise.
What Is A Case Study?
A case study is an overview of a happy customer’s experience with your product or service.
In essence, it’s a before-and-after story written in three parts:
- The Challenge
- The Solution
- The Results
Do you recognize this three-part approach? Known as the hero’s journey, it’s a format used by screenwriters, novelists, and storytellers around the world.
- Your customer (the hero) faces a challenge.
- You (the mentor) show up with your product/service.
- Thanks to your solution, your customer overcomes the challenge.
The end result? Your reader begins to know, like and trust you.
The Versatility of a Case Study
Case studies are versatile. Here are some of the many ways to use them in your marketing.
- Sales Enablement Content
- Emails/Direct Mail Campaigns
- Newsletters
- Press Releases
- Webinars
So bypass the sales pitch. Stories make it easier for buyers to understand what your products and services can do.
