Irish golfer Padraig Harrington was on the verge of winning the prestigious British Open when disaster struck. On the 17th hole, clinging to a one-shot lead, self-doubt crept in. And Harrington sliced the ball into the Barry Burn River. Hole 18 was no better. He sent another ball – and
Deflating, isn’t it? You spend hours crafting cold email subject lines. Wrack your brain. Write tons of variations. Yet despite all that hard work, your open rates are dismal. So of course, you can’t stop wondering… Is there anything else I can do to entice my prospect to click? Well,
When done right, sales battlecards are an invaluable resource. Good battlecards move sales conversations forward. Differentiate your business from the competition. And create consistent messaging across sales and marketing. In fact, 71% of businesses that use battlecards say they increase their win rates. Unfortunately, many companies still struggle to create
Why do salespeople avoid sending follow-up emails? They’re a critical part of any cold email campaign. While sending multiple messages results in the best overall response rate, sending just one follow-up can increase replies by 65.8%. Yet writing convincing ones can be tricky. You don’t want to annoy your prospect.