Newsletter/Blog

Creating good B2B product pages is a balancing act. You have to educate smart readers. But you also have to…

Is your content failing to turn leads into customers? Many B2B marketers consider case studies to be the most effective…

It’s practically impossible to keep track of all the advice on crafting a compelling call to action. Experts agree it should…

One day while watching television, an insurance salesman had a life-altering idea…

In the 1970s, two young men strapped for cash bought a $5 correspondence course that launched their rise to great wealth. The course? How to…

The Brooklyn Bridge has been called the Eighth Wonder of the World. For 14 years, hundreds of workers toiled underwater and high above the East River to build it…

Irish golfer Padraig Harrington was on the verge of winning the prestigious British Open when disaster struck. On the 17th hole, clinging to a one-shot lead…

Deflating, isn’t it? You spend hours crafting cold email subject lines. Wrack your brain. Write tons of variations. Yet despite all that hard work, your open rates are dismal. So of course, you can’t stop wondering…

When done right, sales battlecards are an invaluable resource. Good battlecards move sales conversations forward. Differentiate your business from the competition. And create consistent messaging across sales and marketing. In fact, 71% of businesses…

Why do salespeople avoid sending follow-up emails? They’re a critical part of any cold email campaign. While sending multiple messages results in the best overall response rate, sending just one follow-up can increase replies by 65.8%. Yet writing convincing ones can be tricky…