B2B Sell Sheets: 3 Tips to Turn Leads into Customers
Are your B2B sell sheets effective? You’ve probably seen some that are unfocused. Confusing. And crammed with unnecessary text. The best sell sheets…
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How to Build Trust on a B2B Blog (Without Boring Your Readers!)
It’s no secret. Trust is the backbone of successful content marketing. And a B2B blog that transmits trust stands above the rest. In fact…
How to Turbocharge Tired B2B Web Copy
Is your B2B web copy powerful? Right now, your prospects are scouring the Internet for solutions to their challenges. So, your web copy has to be…
No Inquiries? 3 Ways to Create Standout B2B Product Pages
Creating good B2B product pages is a balancing act. You have to educate smart readers. But you also have to…
How to Get Reluctant Customers to Provide a Case Study
Is your content failing to turn leads into customers? Many B2B marketers consider case studies to be the most effective…
3 Call to Action Ideas That Ignite Leads
It’s practically impossible to keep track of all the advice on crafting a compelling call to action. Experts agree it should…
Email: How to Write Riveting Opening Lines
One day while watching television, an insurance salesman had a life-altering idea. The man’s name was…
How to Take Your Case Study from Tedious to Tantalizing
In the 1970s, two young men strapped for cash bought a $5 correspondence course that launched their rise to great wealth. The course? How to…
The Secret To Creating An Irresistible Sales Deck
The Brooklyn Bridge has been called the Eighth Wonder of the World. For 14 years, hundreds of workers toiled underwater and high above the East River to build it…
The #1 Reason Why Your Sales Call Script Isn’t Working
Irish golfer Padraig Harrington was on the verge of winning the prestigious British Open when disaster struck. On the 17th hole, clinging to a one-shot lead…